Οι αποικιοκράτες Ολλανδοί της Heineken δεν θα αλλάξουν ποτέ, ούτε φυσικά και τα παρακλάδια τους σε όλο τον κόσμο, όπως και στην Ελλάδα η Αθηναϊκή Ζυθοποιία. «Η Νιγηρία ασφαλέστερη χώρα από την Ελλάδα για την εταιρεία μας», έλεγε στο Davos ο διευθύνων σύμβουλος της πολυεθνικής Jean-François van Boxmeer. Εκεί μας κατατάσσουν στον τρίτο κόσμο, από την αρχή της παρουσίας τους στη χώρα μας, και για αυτό κάνουν ότι κάνουν για δεκαετίες στη πατρίδα μας πίνοντας οι ίδιοι στην υγεία των κορόιδων. Ακολουθεί το σχετικό δημοσίευμα....
Heineken CEO: Nigeria Is A Safer Place For Our Company Than Greece
At breakfast in Davos, Heineken CEO Jean-François van Boxmeer, told executives at the conference that he thought Nigeria is safer for his company than Greece, according to DealBook.
He is reported to have said: “Nigeria is more predictable than Greece. I’m speaking of our business."
Boxmeer said he gauged a country by three primary criteria:
1. Population
2. GDP growth
3. Stability.
Though his advice may be a good rule of thumb he pointed out that perhaps this made sense because his company was in the business of making beer. In keeping with his statement though, Heineken acquired two business in Nigeria on January 12, a move that will boost its capacity to 3.7 million hectoliters.
In their third quarter earnings report, the company released a statement attributing a 1% drop in volume in Central and Eastern Europe and a drop in consumption due to austerity measures in places like Greece. In comparison there was 12% volume growth in Africa with Nigeria accounting for the most growth in the region.
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